Simply Providing A Good Product Or Service Isn’t Enough Bridging The Gap With IT Services


A good business needs to do more than just provide a service. It needs to make sure people are able to view it on a constant basis.

That’s what a solid marketing plan is for, right? As long as you create a snappy sign and put forth a little extra effort into daily advertising you’re good to go. …At least, that’s what traditional wisdom dictates. Today’s busy world is more saturated than we realize, with some estimates stating over 10 GB of new data is created every second of every minute of every day. How can you possibly break through the mold and get the word out that you have products or services that are worth taking a look at? This is where IT services come into play.

Even the most savvy business needs to be open to change. No matter where you fall on the scale, learning about what IT solutions can offer your brand is a step toward greater things.

Blogging

You hear a lot about blogging these days. What used to be a fun little hobby for many has now transformed into a digital marketing behemoth, creating a have and have-not situation in the eyes of many consumers. Turns out this is more than just a trend, as blogging is a great way of promoting your business and giving your client base more insight into how you do things. Blogging has been found to increase web traffic by 55% for brands. B2B companies that regularly blog also generate over 65% more leads than those without.

Mobile

Your website is solid and your marketing strategy is up-to-date…but can people even access it? A common trip-up for a surprising number of businesses is not optimizing their website and blog for mobile devices. A lot of shopping and browsing these days is done on-the-go, with many preferring to engage with their favorite (or soon-to-be favorite) brands on their phone or tablet. For those with physical businesses? This is even more important. Over 50% of all mobile searches are conducted in the hopes of finding a nearby result.

SEO

If there’s anything you hear about more than blogging and mobile devices, it’s SEO. Digital marketing is unique in that it takes traditional approaches to advertising and throws in a dash of the new, remaining dynamic enough for customers to respond to positively without entirely shaking up the game. This can be a double-edged sword, though, and the best way to get a handle on it is through IT outsourcing. SEO leads have an impressive 14% close rate, while outbound leads (such as direct mail) barely squeak by at 2%. IT services can get you started.

Security

Successful marketing isn’t just about utilizing search engine keywords and making sure your website is up to snuff. It’s also about protecting your business from unwanted intruders. Over 20% of all small businesses will be hacked within one year, a staggering amount considering today’s modern security measures and the efforts regularly put in to protect intellectual property. One study found nearly 50% of all data losses being caused by end-users deleting information, to boot. Want to work smart and stay safe? Let IT consulting help.

Using IT Services And Network Support

Businesses are comprised of many parts (even those run by one person). The most successful businesses recognize this simple truth and put forth the effort in using each resource to its fullest instead of trying to accomplish everything in one fell swoop. IT services are a great place to start when you want to boost your marketing game while still prioritizing security. Today over 60% of all organic clicks go to the top three search results. Another study found 45% of people stating a website’s design is their number one criterion for determining credibility.

Don’t just provide a service. Provide a little bit of everything.

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