More and more often, consumers are avoiding trips to the mall and long lines at brick and mortar retailers and choosing to do all of their shopping online. As a result, businesses looking to gain traction in their industry and attract new customers will have to build a dynamic web presence. While there are several approaches to accomplishing that, partnering with a talented SEO company is a good idea. According to reports from Marketing Charts, nearly 40% of retail customers arrive from the use of a search engine, so using SEO optimization to boost rankings and visibility can always be a valuable strategy for growing businesses.
Search Engine Journal reports that somewhere between 70 and 80% of search engine users choose to click only on organic links and choose to completely ignore paid advertisements. So if business owners and manager want to harness the power of search engines they will have to work to earn high rankings. But even if they have employees who understand SEO basics, partnering with a reliable SEO company might be the best way to do so. Professional SEO services will understand the ins and outs of SEO and be able to efficiently develop and execute a powerful SEO campaign.
In addition to receiving high quality content and advice, working with a SEO company can be valuable because, quite simply, it gives businesses more flexibility with in house resources. One of the challenges of SEO is that it requires lots of work and can be quite burdensome. But by outsourcing, businesses will be better able to devote more time to areas that make them unique, like sales and customer service. Combining that ability with a great SEO program could prove to be highly beneficial in today’s competitive marketplace.
One thing that a good SEO company should consider is that web users today aren’t simply sitting on their PC or laptop to use sites like Google. Instead, they are conducting searches, and even doing a lot of their shopping, on smartphones and tablets while on the go. In fact, the number of mobile shoppers last year approached 73 million. In order to target that group, businesses, and the marketing experts they work with, will need to place an emphasis on mobile optimization and make sure that their content caters to the mobile crowd.
In the past, having a robust SEO campaign might have been a nice luxury for companies who already had a sound customer base and plenty of capital. But today, having one is virtually a necessity, especially for new businesses looking to build their brand. Fortunately, there are skilled experts available to help, so even if an owner has little or no experience, they will be able to attain the rankings they need to thrive. References.