Your website is more than just a checkmark on your to-do list. It’s your first impression, source of intrigue and major moneymaker all in one package.
Think about the last time you browsed a website for a product or service. What did you think about the layout? Were you curious about the various blogs or social media accounts linked to the brand? Likewise, consider all the little details that added up to a negative first impression, such as an uninteresting layout or a lack of mobile accessibility. The website may be a mundane part of our everyday lives, but that’s all the more reason to think critically and apply your own unique perspective toward better business practice.
No website is too perfect. It’s time to look into a design agency and consider all the ways you could be beefing up your approach.
Don’t Have A Blog? It’s Time To Set One Up
Your website will make or break a customer’s first impression. It can even decide whether or not a repeat customer wants to keep giving you business. A great way to curry favor is to maintain an active blog. Blogs are often used to supplement a business’s products by providing how-to lists, deeper analysis and additional resources. They can also provide short videos, fun questions and various ways of getting customers involved. It takes less than a second for users to form an opinion about your website and a blog updated every week is at least one area you can cross off.
Social Media Marketing Platforms Are Still Abuzz
Some marketers have been decrying the abrupt and sudden end of social media as a viable advertising strategy, while others feel it’s stronger than ever. The fact of the matter remains that many of your customers still turn to social media to communicate with friends, co-workers and brands. Business2Community found out in 2015 American marketers will spend more than $100 billion on search, social media and e-mail marketing over the next few years. Twitter, Instagram and Facebook can all be used to up your online presence.
Good Design Should Be Simple, Colorful And Communicative
Even the best social media marketing platforms won’t help a website that’s cluttered. A recent study found nearly 50% of respondents stating a website’s design is the number one factor in deciding a business’s credibility. That means a landing page with typos or an about page that’s difficult to find will kill interest before it truly begins. A well-designed website is best done with a simple approach. A color scheme with no more than two or three hues alongside easy-to-locate pages is much better than a ‘fancy’ site that takes too much time to load or navigate.
Your Digital Strategy Should Have Some Variety
You don’t want to put all your eggs in one basket and prevent your business from reaching people across multiple platforms. Social media marketing platforms is a trendy way to reach out to customers on a more casual level, while your website’s blog should be updated regularly to show how in touch you are with your industry of choice. SEO is another great tool you can add to your arsenal to help you stand out more in search engines. A survey on digital marketing strategy saw nearly 75% of the marketers interviewed stating SEO content marketing to be their most reliable business tactic.
Remember To Optimize Your Website For Mobile Devices
Last, but not least, you’ll want to make sure your website is optimized for mobile devices. Your social media marketing platforms and healthcare SEO won’t go very far if customers have a hard time accessing your website. A 2017 report stated 80% of marketers to be optimizing social videos for mobile. More customers today also prefer to browse, research or buy products on their phone. A website that has broken pages or takes too long to load on a tablet is a website that will be skipped over in favor of your competitors every single time.
An Internet marketing agency can do all of the above and then some. Reach out to a digital marketing agency and ask how they can boost your website to new levels.