Every small business has to start somewhere. These days, it means starting a website and establishing a strong branding identity. But in today’s rapidly evolving internet marketing landscape what does that even mean? As a business competing with thousands of other entrepreneurs in your industry, you need to find a way to make your business visible and stand out among the competition.
If you’re lost as to how to make that happen, follow these simple tips internet marketing tips to help your business stand out against the competition:
Search Engine Optimization Marketing (SEO)
SEO is extremely important for helping your small business get visibility. The best way to describe this is through a pizza metaphor (my favorite). So when you search for “best local pizza,” what comes up first? Typically, it’s big business pizza chains, such as Domino’s and Little Caesar’s. Search engine optimization tools help small businesses rank on the same page as big-time pizza companies. Similarly, it will help the small guys in business get noticed on the internet. Search engine optimization tools enable this through a series of steps that help to satisfy Google’s algorithm, making your site deemed worthy of ranking.
Solid Web Design
While web design is a part of SEO, it’s important enough to have its own section. You have less than 10 seconds to keep a user on your site. That means that your company’s mission, services and contact information should be clearly stated on the landing page. Additionally, the layout of your site should be clean, easy-to-read, yet attractive.
Generate Good Content
Who is your business? What do they stand for and what do they know? Creating quality content is one of the top ways to stand out from your competition and to show potential customers that you have the knowledge and innovation that makes you a leader in your field. The content that you release should be relevant to your industry, original, and should come out in a consistent stream. This will keep your audience on their toes and will have them coming back for more.
How do you market your small business? We want to hear from you. Share your thoughts in the comment section below!
