Doing well on search engine searches is incredibly important for driving web traffic to a site. When people go online, at least 93% of the time they start their internet experience with a search engine. More often than not, that search engine is Google. aIt has been shown to own somewhere between 70 to 80% of the search engine market share. Most people ignore the ads that come up in a search. Between 70 and 80% head straight for the organic results they get and nearly 75% never look past page one of their search results. Finding the right search marketing company can have enormous consequences for your bottom line.
- Think about what exactly you need. There are a lot of services that can fall under the heading of search engine optimization and search engine marketing. This can include a one time audit of your website, prolonged search engine optimization services, pay per click development and management, content development and marketing, reputation management, link management and a host of other services that fall under this umbrella. If you cannot point to what services you need exactly, think about what your goals are. Are you looking to convert visitors into people who come back often and become users? Are you looking to increase the number of leads you are generating? Is your site all about sales? The more concrete your goals are, the more likely you are to be happy with the search marketing company because the firm will have a real sense of what your needs are. You need to have a way to measure the success of your campaign.
- Get the search marketing company’s backstory. Ask all of the firms you talk to to tell you their story. You what to hire a creative company. Most creative people are great story tellers. Listen to how they tell their story and what you think of it. This will also give you a better sense of what their vision is and their philosophy is. Talk to them about their stories since they were founded. What has surprised them about getting into this business? Do they have any favorite tales from working with different companies on their search engine optimization strategies? What was the worst experience they had dealing with a client? The best? These stories give you a window into what it is like to work with that search marketing company.
- Get references and ask for testimonials. You need to know that the search marketing company is going to be able to deliver on their promises. Sure, telling great war stories is fun and gives you a sense of who the company is but at the end of the day, you are hiring them to do a job and you need to know they are able to do it. Ask about their experience with companies like yours. Good search engine marketing strategy is not just for any one industry. All companies that want to get more traffic for their website can benefit from these services. You need to know that they can take what you do and and provide you with a strategy that will succeed.
- Talk to a few different companies. When you are looking for a search marketing company, you should make a point to talk to a few. They will do a free consultation because that is the way they drum up business. Talk to them about your goals and give them a few days to get a proposal together. Their proposal should reflect the research they did into you and your industry between the time when you talked to them and when you receive the proposal. Do this with at least three search marketing companies. When you are doing this, you should not let the companies know that you are talking to other companies.
Finding the right search marketing company is a very important thing for your bottom line. You need to know that they understand your goals and can help you reach them. Spending some time before you start your search to think about what you need and how you will measure success will help improve your chances of success.
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