It is no secret that advertising is one of the most important components of any business. For this reason, businesses of all sizes employ ad agencies to help spread their message. In fact, 95% of Google’s revenue is made up of advertising profits.

With technology moving as fast as it has been and the habits of consumers moving toward more digital outlets, advertising agencies in Atlanta are moving along with it. In 2014, digital marketing called for 25% of the total marketing budget of most companies. It is projected to reach 75% in just five years.

In recent years, Atlanta advertising agencies have begun to understand the power of social media and how digital marketing works with it. For this reason, there has been a significant increase in digital marketing efforts by advertising firms all over the United States.

Not only is digital marketing effective at connecting with target demographics, but it is also cost-efficient. Most Americans use their mobile devices for just about everything these days and companies are developing innovative ways in which they can be interactive with customers.

The internet and mobile devices are so influential that most people research products online first before buying. Furthermore, when they do decide to make a purchase, it will most likely be done using a mobile device of some sort. Whether it be their smartphone, laptop, or tablet consumers are moving closer to the side of convenience more than anything.

Ad agencies in Atlanta are getting more creative with their approach to digital marketing, how to connect with the public, and how to measure the success of their campaigns. This is due to innovations in digital tools and other platforms.

The days of viewing social media as a separate entity are coming to an end. Any good marketing agency knows that in order to run a successful campaign, there must be some sort of social media aspect. As a result, consumers are more likely to see a marketing agency add a hashtag to their campaign or a link to their social media profile.

With our world now transitioning into the digital age, it is important that a marketing agency evolves with it. While the pressure to adapt may be high, there has never been a better time to get creative in the world of advertising.