Business web design is easy to get wrong. There are so many factors that go into a good design that you can’t possibly hope to nail them all, especially when you’re a novice. Outsourcing the design work to someone with the skills and training to make it look amazing as well as drive sales makes a lot of sense for the bottom line, right? Speaking of outsourcing, let me introduce you to another place you really should outsource to the professionals: your digital marketing.
The steps to digital marketing may look simple on paper, but there’s a surprising amount of room for error. Just searching “what is a digital marketing company?” will give you a ton of useful results, but it’s likely to also highlight the need for a professional eye to help cut through the noise. The world of digital marketing does have a few familiar landmarks, however, mostly in knowledge about consumer behavior. Asking ‘what are the best digital marketing strategies?’ is a good start, but it’s nowhere near enough to make the average business owner a digital marketing professional. Go with the pros from the start. Your bottom line will thank you.
These days, there’s a YouTube tutorial out there for just about anything. From refinishing your bathtub on your own, to grooming your cat without it scratching your eyes out, to achieving the perfect contoured look with make up, and of course, there are plenty of great tutorials out there for business owners about digital marketing. But even after watching hours upon hours upon hours of digital marketing tutorials and webinars about digital marketing optimization, a small business owner will never be able to achieve the same kind cold, hard, and proven results as a professional digital marketing strategist would. Just saying!
The goal of many of these tutorials is to show people how to save money by doing it themselves. And while do it yourself projects can be life savers in terms of saving money in many instances, it’s not when it comes to digital marketing solutions. It’s perfectly understandable that business owners want to save time and money costs as much as they can and wherever they can, however failure to hire or work with a professional and experienced digital marketing strategist can actually cost them more money than they realize in the long run. After all, a business can have the best product or service in the world but if no one knows about due to a lack of an online presence, then that business will so be out of business!
Here are just a few other reasons why business owners should always hire a professional and experienced digital marketing strategist instead of attempting to do the work themselves in house.
Professional digital marketing strategists know what works and what doesn’t
With a portfolio of different clients and track records to prove what didn’t work and what did, a professional digital marketing strategist determine the best course of action for your creating a strong online presence for your brand. In addition, they
Faster results mean a more robust ROI for your business. For example, if your agency has a number of niche B2B companies, they have a good perspective on where your specialized target market is searching and how they are going about it.
The outside perspective of an expert
Did you know that marketing your own business is literally one of the hardest things to do? It’s like being able to give great relationship advice to everyone else around you but when it comes to your own love life, things are a hot mess! In addition to professional know how and expertise, a digital marketing strategist has the added advantage of having a fresh, outsider’s perspective. And because of this perspective, a digital marketing professional or agency can better tailor a digital marketing plan that’s best for your needs.
Strategy and future planning
All businesses have — or at least they should — both short and long term goals. Without a clear vision however, it’s easy to become too on one or the other and as a result, one is bound to suffer. Attempting to create a comprehensive marketing strategy without the help of a professional digital marketing company is like learning how to ride a bike without training wheels while wearing a cast around your ankle; it can be done — kind of — but it’s going to be a tough uphill battle and a huge waste of time. And in the business world, a waste of time is also a waste of money!
It’s a lot cheaper than DIY digital marketing
You might think you’re saving a pretty penny or two by attempting haphazard do it yourself digital marketing with an in house team. But do you know how much all that really costs? The salaries for an in house digital marketing team, including a social media manager, a content writer or creator, a web developer, a project manager, a graphic designer, and more all begin at $40,000 at the very least, if not more. When working with a digital marketing agency however, your monthly plan could be as little as $5,000 or less depending on your needs.
Sometimes doing it yourself pays off but when it comes to digital marketing, it doesn’t pat at all!