Here’s How You Can Create a Better Private School Marketing Strategy

Marketing a private school is a different effort than marketing, say, a shiny new vehicle. Good advertising has the unspoken message of how a purchase will improve the buyer’s life. A private school marketing strategy needs to accomplish this, but with a focus on future events. The ultimate goal is usually to help the child be well prepared for college.

Any Private School Marketing Strategy Must Reach the Public.

Print marketing has a low return on investment. It is better to focus effort into areas that will have the best chances. The current marketplace thrives on content marketing and personal testimonials. In short, a personal touch makes a big difference.

Make the School Have a Strong Online Presence.

In a survey on internet user’s habits, 48% of respondents admitted they judged a business’ creditability on the design quality of the company website. This decision was made in the first 0.05 seconds, so first impressions certainly count. Crafting a professional, clean website design is perhaps the most important marketing effort.

Once the private school website is set up nicely, it is time to create quality content marketing. Content marketing is blog posts, social media posts, and videos that tie into the business or in this case the private school. Good content marketing can increase business revenue by as much as 40%, as research shows.

Open House Community Events Make the School Seem Welcoming.

One important aspect of private school marketing strategy is to make the school appear warm and welcoming. Outreach activities can be a great way to create interest in the community. An open house tour near a holiday, such as Halloween or Christmas, would be excellent. These times of the school year frequently produce colorful art projects and crafts which can showcase the school’s programs. Even better, if the school has a dedicated theater room the open house can include a school play.

Testimonials From Parents Brings a Personal Touch.

The best marketing is that which is done for you. In this case, testimonials from parents of children who attend or who have attended the private school are invaluable. A referral program of some sort can also be effective. It is beneficial to feature testimonials on the school’s web page as well. Parents will usually run an internet search to gather more information before contacting a school. The experiences of other parents can make them feel more comfortable seeking more information.

A private school marketing strategy needs to focus on appearing accessible. If parents are uncomfortable contacting the school directly, then there is a problem with the marketing. One way to fix this problem is to create an accessible social presence through a professional website with quality content marketing, parental comments, and the school’s mission statement. Another strategy is to have open tours scheduled that are low commitment on potential new parents. Making the school seem accessible can be the first step to higher enrollment numbers.

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