Archive for May 29th, 2018

Effective Marketing Strategies From Trade Show Printing to In-House Signage

Whether you sell products, services, or both, marketing is integral to increasing brand awareness and developing a solid consumer base. While many companies continue to have brick-and-mortar locations, others may primarily operate online. Given the prevalence of e-commerce, many businesses choose to expand their brand’s awareness by attending trade shows and other marketing and networking events. For those that continue to have physical locations, effective signage and printed brochures are excellent marketing tools.

The Benefits of Trade Shows

One of the reasons why trade shows are beneficial is that exhibitors can meet a variety of individuals face-to-face. This includes meeting suppliers, re-sellers, and other important individuals. Another positive is that 81% of the attendees at trade shows usually have buying authority. This means that quite a few of the individuals that explore the various exhibits are potential customers. Some may also be existing customers that

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