When you need to create an online presence for a business, there is a lot that you need to know about SEO and marketing. If you don’t know all you need to know about marketing, there are courses that you can take to learn the basics. Many people go about building a digital strategy with the help of a marketing company that has experience in raising the profile of websites. The best digital platforms are ones that go well with the industry that your site is in. It’s also important to pay attention to the demographics that you are trying to reach.

If you want to learn about business marketing for beginners, there are courses you can take and books you can read that teach you the basics of today’s digital marketing. It’s helpful to have a good idea about what you want to try even if you are going to hire a marketing company to take care of your marketing campaigns. This can help you to work with the marketing company better and to have a good understanding of what they will do for your company. When you need to get the word out there about your site, marketing is the best way to proceed.

Let’s face it. Your digital marketing strategy really needs some work.

You don’t even have to narrow it down. Somewhere in your day-to-day you know you’re lagging behind, whether it’s procrastinating that e-mail marketing list or failing to update your website after its inception two and a half years ago. Whatever you need help on, the best internet marketing companies have your best interests at heart. From a BizNest location to a content marketing agency designed to help your brand generate steady streams of content, your options have never been better.

All you have to do is reach out. Let’s see what you can tack on to your digital marketing strategy this year.

Did You Know?

It’s time to fact facts. Marketing is getting more frantic these days. Everyone’s looking for the tried-and-true way of garnering a steady stream of repeat customers so they can make more money with less money. As a result it can be hard to know whether you should find a BizNest location or do the heavy lifting yourself creating custom digital banners. Spending on marketing is increasing by 12% each and every year, with projections expecting businesses to spend over $100 billion on social media, e-mail marketing and displays by the time 2019 arrives.

Creating Content Is Creating Revenue

Content marketing is garnering a lot of buzz. That’s because people don’t just want to buy a product or service. They want a business that is always communicating with them. A recent study found over 70% of marketers across the globe stating that creating relevant content is the most effective SEO tactic, with another 2017 study finding nearly half of marketers will publish four or more marketing videos each month. If you want people to keep coming back you need to give them a reason.

Social Media Is Still Incredibly Important

Facebook, Twitter and Instagram are still leading the pack when it comes to keeping customers in the know and businesses in the green. The Social Media Marketing Industry Report found two-thirds of marketers citing Facebook as the most important social platform to date. An interesting study provided by SalesForce Marketing Cloud saw over 80% of customers stating they either like or love it when a business responds to them on social media.

An Inaccessible Website Is All But Worthless

If people can’t even use your website…then why is it even there? Today nearly 50% of people cite a website’s design as their number one way of determining the credibility of an unfamiliar brand. That means poor grammar, an unappealing design or lack of accessibility can just as easily turn customers away. Over 80% of marketers consider increasing general conversation a dominant priority, so make sure you don’t overlook mobile optimization on your way to a fantastic website.

Business Marketing Is More Than Basic Outreach

Your business needs to keep up a dialogue. Putting out a good product or keeping to basic, traditional methods of outreach just doesn’t cut it in today’s world. A potent mixture of business web design, digital marketing campaigns and social media is how you make sure people are both finding your brand and being given extra incentive to stick around in the long-term. An internet marketing agency can provide you a virtual toolbox to dip into throughout 2018 as you get your brand out there and finally start achieving those short-term and long-term goals.

Look up a BizNest creative agency or visit events for networking to take the myth out of digital strategy.