Archive for July 20th, 2017

The Importance of Demographics in Location Intelligence Reporting

Spatial data analysis

Demographics play an extremely important role in successful marketing efforts. If you are involved in the marketing of your own business or marketing is your primary job, you have probably done a lot of specific demographic targeting. Without understanding demographic marketing, you are unable to effectively reach the best target market for your product or service. Demographics should include the following factors when included in your overall marketing strategy.

Age demographics

Sure, you have probably been taught that it is illegal to make hiring or service decisions simply based on age. However, when you target specific age ranges for business purposes, this is not classified as ageism. It is simply a better way to understand your current customers and the age of customers that y

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