Archive for July, 2017

The Importance of Demographics in Location Intelligence Reporting

Spatial data analysis

Demographics play an extremely important role in successful marketing efforts. If you are involved in the marketing of your own business or marketing is your primary job, you have probably done a lot of specific demographic targeting. Without understanding demographic marketing, you are unable to effectively reach the best target market for your product or service. Demographics should include the following factors when included in your overall marketing strategy.

Age demographics

Sure, you have probably been taught that it is illegal to make hiring or service decisions simply based on age. However, when you target specific age ranges for business purposes, this is not classified as ageism. It is simply a better way to understand your current customers and the age of customers that y

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Why You Can’t Ignore Cloud

Tampa it services

Cloud solutions have fundamentally changed the way companies store and manage their information. Once data storage meant the need for huge investments in IT services to ensure storage capacity, access and perhaps most importantly security, but cloud adoption has meant that almost 15% of organizations have actually downsized those IT services. Cloud investment is growing so swiftly that the worldwide market for cloud equipment is estimated to reach over $79 billion by 2018.

Of all cloud uses, storage is the most well known and most popular, with as much as a quarter of those surveyed in recent research indicating they would opt for storage if they were only allowed to mo

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The LBC!

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