If you operate a business or non-profit, then you know how important consumer engagement on the web is. According to a 2015 report by the Interactive Advertising Bureau (IAB), web and mobile search ads accounted for $9.1 billion, or 39%, of the total Internet advertising revenue for the first half of 2014. Couple that with the fact that ninety-three percent of online or mobile experiences today begin with a search engine, and it’s easy to see the importance of effective search advertising. Search engines, however, have become inundated with advertising results. With the Internet advertising landscape becoming more and more crowded, it’s getting harder and harder to ensure that your business remains at the top of search results. If you’re looking for a cutting-edge and effective web and mobile marketing solution, pay per click banner ads might be just the thing for your business.

Every business, no matter how big or small, has a media budget. If you’re looking for an advertising solution with a strong return on investment, look no further than pay per click advertising. Pay per click advertising, or PPC, can yield a return of 300% or more on average. PPC advertising management firms differ from other advertising companies in that they only charge clients for the amount of “clicks” each ad receives; in other words, they bill only for those ads that are effective enough to pique customer interest. That means your business won’t have have to pay for ads that are unappealing to or looked over by consumers for any reason. By basing costs on the amount of traffic generated, pay per click advertising costs remain low as opposed to other forms of web or mobile advertising that charge large upfront fees that aren’t based on the amount of clicks an ad receives.

Search engines have become the number one driver of web and mobile traffic to content or commerce sites, beating social media by more than 300%. Is your site visible enough on search results across all iterations of your target keywords? PPC advertising management firms are experts in search engine optimization and search analytics tools that ensure your customers are led to your business’ or non-profit’s site rather than your competitors. In today’s competitive web and mobile advertising landscapes, no business can afford to waste money on ineffective advertising. PPC advertising management ensures that your advertising budget does not go to waste in driving web and mobile traffic.