A significant portion of online users who benefit from search engines, 42% in fact, select the highest-ranked link from search results. With this in mind, it is no wonder that the best search engine optimization is becoming the leading driver of online marketing. This is supported by the fact that 41$ of Internet marketing specialists who help to facilitate B2C transactions report that SEO is the most effective way to generate leads.

With all this established, natural search engine optimization, meaning that which does not fall under the category of paid Internet advertisements, is crucial to develop. If you run a small business and you decide to outsource your SEO to one of any number of Internet marketing firms, you will want to be sure that the firm closely monitors the organic search engine click-through rate, which can help you to assess and quantify your effectiveness in engaging with prospective customers on the web. These kinds of figures, with their focus organic results, are all the more important when you consider that four out of five people who utilize search engines say that they altogether skip paid advertisements, also known as “sponsored links.”

Among the keys to effective SEO, relevant content–supported by the use of keywords that customers typically use to find your products and services–can go a long way in demonstrating your relevance to search engines such as Google. Furthermore, the incorporation of backlinks, by which users are directed to your website from another online source, can be hugely beneficial in boosting your overall SEO ranking.

Along the same lines, you will likely want to work with SEO professionals who can help you to establish prominent listings in online yellow pages ads. These efforts can also be supplemented with savvy social media marketing and email updates for current customers.

If you have additional questions, comments, or tips regarding SEO strategies or online yellow pages ads, do not hesitate to share them in the forum below. Find more on this topic here.