Archive for June 6th, 2013

Improving Your Website Rankings with SEO and Web Design

Cincinnati search engine optimization

Did you know that search engines define the way most people use the internet to obtain information? An incredible 90 percent of online experiences begin with a search engine. To be blunt, if companies do not make effort to raise their rankings in search engines, it can mean a loss in profit detrimental enough to threaten the well being of the company. This might sound extreme, but consider this. Out of all the people who use search engines, eighty percent will never click on sponsored links that appear at the top, preferring organic links instead. Not only that, but most people will never look past the first page of results.

If you are a business, how can you deal with these somewhat sobering statistics? The answer is often search engine optimization, also known as SEO. SEO Cincinnati companies focus on creating constant, professional and quality content for your website. Cincinnati seo companies will often also work to edit existing content, do web design, and social media marketing. What good content does for companies is it not only draws people in because of interesting information, but the key words and phrases also appeal to Google search engine algorithms.

Cincinnati search engine optimization companies usually create content in the form of blogs, blurbs or articles. This content is either displayed on the site, or on sister sites run by the SEO Cincinnati company that will help boost the algorithms detection of relevancy. Ranking higher in search results will help you gain web visibility and appeal to a greater demographic pool. SEO Cincinnati companies will also give you feedback on how well their campaigns are doing.

In addition to SEO Cincinnati, you can also hire a web designer cincinnati to help you form your website in a way that helps boost site rankings. First, there is a lot of behind the scenes work with coding language that will not change the appearance of your site, but reiterate to search engines what you specialize in. Second, you can have your Cincinnati web design company redesign your site to be modern and inviting, which will help you maintain a competitive edge. If you have multiple fonts, flashing images, too many text boxes, or clip art on your page, you probably need the help of a web designer.

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